At Small Army, we are storytellers for confident brands. At the core of each customer story is a moral that the company believes in deeply, resonates with the audience and is unique in the overall market environment. We develop a creative approach to communicate that moral wherever the audience will be most apt to listen – the expected and the unexpected, traditional and non-traditional, online and offline, social and static. We then constantly measure, learn and evolve the story to make it stronger. Here are a few such stories:
SolidWorks
GymIt
Moral: Gyms are for working out
3Dudes Gone 3D
Moral: When smart people share, everybody wins
Be Bold, Be Bald!
Moral: True strength pushes vanity aside
Direct Tire
Moral: Cars are intended to make life convenient
Let's Go Design
Moral: People can do amazing things when they work together
New England Organ Bank
Moral: We can all save one another
LifeSculpt
Moral: Everyone has flaws they'd like to fix
SolidWorks: 3Dudes
SolidWorks makes CAD software for design engineers. Instead of a traditional brand campaign, we created an online drama series about CAD engineers a la "The Office". The campaign won an Effie Award for efficacy in marketing as well as 'Best Brand Campaign' at the MITX Awards show.
Visit 3DudesGone3D.com
Small Army for a Cause: Be Bold, Be Bald!
Small Army started a nonprofit organization in 2009 called Small Army for a Cause in order to help raise money to fight cancer. The annual event is called Be Bold, Be Bald!, where for one day people wear a bald cap to show their solidarity with those who must deal with the disease every day. These participants get friends, family and co-workers to sponsor them for the day. In less than two years, the event has raise more than $250,000.
Visit beboldbebald.org
Direct Tire: Car Cover
Direct Tire is an auto care service with same-day pick-up-and-delivery service. This experiential idea won a Hatch Award at the Boston Ad Club show.
SolidWorks: Let's Go Design
SolidWorks makes 3D CAD software for design engineers. But, their true brand differentiator comes from its loyal and collaborative user community. We created the industry's first global social media show to demonstrate the power of that community, and invited engineers around the world to join in. The campaign is translated into seven different languages.
Visit letsgodesign.tv
Emerson Hospital: New Website Campaign
Emerson Hospital is a premium community hospital in Concord, Massachusetts. They compete directly with the likes of Mass General Hospital and Beth Israel Deaconess Medical Center. Competing with the big boys isn't easy. They truly are a premium hospital with a personal touch.
New England Organ Bank: We're All Connected
New England Organ Bank is a nonprofit organization that manages the region's database for organ and tissue donors. It is crucial to keep the database healthy with young, vibrant selfless people who care about their fellow man.
Visit donatelifenewengland.org
Palomar: LifeSculpt
Lifesculpt is a name we came up with for a new product by Palomar. It's aesthetic laser surgery that can reshape body parts in as little as an hour, giving customers a whole new outlook on life.
Visit lifesculpt.com
GymIt: New Brand Launch
Our client came to us with a new concept in fitness - a nice, simple gym that won't break your budget. We gave their concept a name, a quirky vibe and a friendly utilitarian fellow sporting a stylin' blue headband. Even before launch, we created a ton of buzz and demonstrated clearly that GymIt is not like every other gym.
Visit gymit.com
