Morals aren’t just
for fairy tales

When you think of the moral of a story, do you imagine little birds fluttering around a beautiful singing princess? An old man living in a shoe? Please stop doing that. Morals are powerful beliefs capable of creating serious change — simple truths that bring people together. Rally cries to be screamed from rooftops, or at the very least hung from the office wall. At Small Army, we help brands build relationships with people. And since we believe the strongest relationships are built on shared beliefs, brands must start with the moral of their story. Curious to learn more?

Yes, yes I am No thanks, I’d rather look at a dolphin juggling bananas

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Show me the goods you say? Gladly. Kindly peruse some of our recent storytelling efforts here.

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