AuthorKatherine Sultzer

How To Write An Agency RFP That Will Land You “The One”
How To Write An Agency RFP That Will Land You “The One”
November 21, 2023

“We’re not getting any business because nobody knows who we are. I just know it.” “Our current agency keeps giving us tired ideas, and our tired sales record tells us it’s time to try something new.” “We know exactly who we need to reach. We just can’t seem to figure out how to seal the deal.” Hmm. If this sounds…

Stand at attention
Stand at attention
November 14, 2023

A few weeks ago, while in Charlestown, SC, my wife and I visited The Citadel. We wanted to see and learn more about the school where her father, Warren, briefly attended before enlisting in the Army for WWII. Fortunately for us, it was family weekend.  So, we were pleasantly surprised to find the campus bustling with people - and even…

Is WFH the Enemy of Creativity?
October 31, 2023

Working from home definitely has its advantages. But as soon as we got the “all clear” to resume working in the office, I was the first one to vote for the hybrid model. Zoom is great for many things, but when it comes to brainstorming creative ideas, I strongly believe concepting in-person whenever possible is the way to go. Case…

Perform like Pink
Perform like Pink
September 19, 2023

This Summer, my wife and I got tickets to see Pink with our oldest child, Journey, at Fenway Park.  At the time, I had no idea what I was in for. But, now... Other than hearing Pink in the car while Journey played their music, I didn't know much about her.  So, while grabbing a bite to eat before the…

What’s the problem?
What’s the problem?
August 23, 2023

For the last 15 years or so, we've been renting our cabin in Maine via AirBnB. While we've had some minor issues, we find that AirBnB renters are generally very kind and respectful (one of the benefits of a 2-way rating system). If anything, it's silly things that happen - like the time we got a call that the electrical box was…

Enjoy the show!
Enjoy the show!
August 1, 2023

A few weeks ago, after having a few too many glasses of wine with our friends Andrea and John, we decided it would be a good idea see Yacht Rock Revue - a cover band that plays, you guessed it, yacht rock. Shortly thereafter, our friend Keirnan got in on the action, tickets were purchased and there was no turning back. …

Rock Paper Scissors, Anyone?
Rock Paper Scissors, Anyone?
July 5, 2023

Last week, while sitting behind a school bus in heavy traffic on the way to the office, I noticed a bunch of kids in the back of the bus trying to catch my attention. At first, I thought they were trying to get me to honk my horn as they each banged a fist into the palm of their other hand. But,…

A System for Happiness
A System for Happiness
June 6, 2023

Over Memorial Day weekend, I attended the Brown University graduation ceremony to witness my niece, Arielle, receive her diploma. While I was expecting to hear a speech from a famous person, I instead had the pleasure of listening to two graduating students take the honors. (I later learned that this is unique Brown tradition).  Both graduates were incredibly well-spoken and shared…

You know what assuming does…
You know what assuming does…
May 2, 2023

A few weeks ago, our Corgi (James) was experiencing some bad stomach issues so, at the suggestion of our vet, we fed him some boiled chicken and rice for a few days in hopes the issue would clear. However, about 1 week later, as I was heading out to meet a friend for breakfast, I found my wife cleaning up a…

Let’s Debate This
Let’s Debate This
April 4, 2023

Several months ago, my son, Josh, joined the debate team at his high school - and almost immediately became obsessed with it. Every waking moment that he was not in class or doing homework, he seemed to be working on his "flows" or doing "mocks" with his teammates. As a "band kid" in high school, I knew nothing about debate. So,…

Can you have too much of a good thing?
Can you have too much of a good thing?
March 16, 2023

A few weeks ago, I found myself in the local animal hospital at 2 o'clock in the morning with our 9-year old Golden Retriever, Jasmine. She had been coughing a lot and having some difficulty breathing, so I brought her in to get checked. After an exam and a few X-rays, the doctor told me that her stomach was about 5…