CEO Blog

Let there be darkness
Let there be darkness
November 10, 2022

This past Sunday afternoon, as I was walking the dogs with my wife, we noticed the sky turning dark. We initially thought it was about to pour, and almost turned around to avoid getting soaked. But we quickly remembered that we had just turned back the clocks, and spent the remainder of the walk discussing the impact of the change.…

Have you seen my watch?
Have you seen my watch?
October 18, 2022

Last Tuesday evening, after coming home from work, I went upstairs to my son's bedroom to ask about his day. Immediately upon opening his door, I could tell that he was upset about something. He told me that someone had stolen his Apple Watch. Although, when I probed a bit further, he shared that it fell out of his bag at the…

Lighten Up, Francis
Lighten Up, Francis
August 31, 2022

A few weeks ago, my wife and I were discussing an upcoming trip to the Cape for our friends' wedding, and realized we hadn't figured out what to do with the dogs for the weekend. So, I reached out to our AirBnB host with the following inquiry:  Me:  Hi <Host Name>. We’re looking forward to staying at your place next weekend. Would…

Let them run free
Let them run free
July 26, 2022

Last weekend, my wife and I decided to go for a hike. Fortunately, the AllTrails app (highly recommend) presented many places near our home, and we chose a fairly flat 4-mile trek in a wooded area about 20 minutes away. Given the heat and unfamiliar location, we weren't sure about taking James (1.5 yr old Corgi) and Jasmine (9 yr old…

Advice for grads
Advice for grads
June 28, 2022

Around this time every year, my inbox gets filled with notes from family, friends and colleagues looking to help a recent graduate enter the world of marketing. For the most part, I'm happy to oblige by having an informational call, connecting them with appropriate people and/or just corresponding via email.  However, I'm often surprised by what transpires after the initial…

Just Breathe.
Just Breathe.
June 1, 2022

For the last 6+ weeks, I've been dealing with a herniated disk. For those who have experienced it, you understand the pain - constantly ranging from barely manageable to crippling. So, you can imagine how I may have reacted when my younger brother, Drew, sent me a text advising me to "just breathe."  In the midst of the pain, all…

Where’s your ego?
Where’s your ego?
May 3, 2022

Inspired by the Beatle's Get Back series (see my last blog post), I've found myself immersed in Rock and Roll documentaries over the last few weeks. From reading Dave Grohl's The Storyteller (recommended by my brother, Drew) to watching Metallica's Some Other Monster (recommended by my friend Julian) and the Rolling Stone's Gimme Shelter (thanks to my friend, Justin), I've enjoyed getting a glimpse behind the stage of these…

Beatles Inspiration
Beatles Inspiration
April 4, 2022

The Beatles Roof Top Performance After trying to watch Get Back (the Beatles Documentary) with my wife several months ago, she told me it was boring to watch four guys write songs for eight hours. So I put Get Back on the back-burner, and opted for shows like Billions, Emily from Paris, and Dexter.  But, this weekend, I finally had…

Can we kill the “post mortem”?
Can we kill the “post mortem”?
March 9, 2022

I'm always a fan of learning from experience. However, when I get invited to a "post-mortem" meeting (or even when someone just calls a meeting a "post-mortem"), my stomach turns. For one reason, we're in the marketing business - generally speaking, we're not saving lives. Second, just the words alone sound like we're going to discuss something that ended in disaster. And, with very…

Do you hear the echo?
Do you hear the echo?
February 14, 2022

James Mirrored While up in Maine with my family a few weeks ago, James (our 1-year old Corgi) was barking non-stop outside. At first, I didn't pay much attention (sometimes, it's best to just ignore him). But, after about 10 minutes, I had to go see what he was barking at. Turns out he was barking at himself. Or, more specifically, his…

Spreading Optimism
Spreading Optimism
January 24, 2022

A sampling of my "Life is Good"​ collection Those who know me well, know that I'm a big fan of Life is Good. Not only do I love their products (and, according to my wife, wear them a bit beyond their "expiration date"), but I also love what they stand for. In short: optimism. So, when I had the chance to interview Steve…

What will you commit to?
What will you commit to?
January 3, 2022

I hope you had a nice holiday and, despite this virus that's going around, you were able to spend some time with friends and family.  Now, as the New Year begins, and we make our "resolutions," I thought it would be apropos to write about commitments. At the end of the day, commitments are simply promises that we make to…

What’s your escape?
What’s your escape?
November 24, 2021

My first drum gig (with my older brother, Marc) A few weeks ago, after abruptly shutting down the cancer fundraising event that we started in 2009, my emotions were running a bit wild with sadness, empathy and, honestly, a bit of anger. I felt a bit like climbing under a rock for a few days (or longer) but, unfortunately, the cold…

How to teach good behavior
How to teach good behavior
October 25, 2021

Good boy, James! As you may remember, we welcomed our new Corgi puppy, James (aka Sir James Oliver III), into our home this past December. And, while he may be the cutest dog I’ve ever known, he may also win the award for most destructive. So, in an effort to tame the beast, we recently sent him away for a 2-week…

Seriously, Facebook?!?!
Seriously, Facebook?!?!
October 4, 2021

Facebook has been down all day today. Karma? In early September, my Facebook account was hacked. After it happened, I immediately followed Facebook's online instructions to secure my account. I used 2-factor authentication to log in, updated my contact info (the hacker had changed it) and added trusted contacts to my profile. Shortly thereafter, my account was hacked again and I followed the…

How to cook up a winner
How to cook up a winner
September 13, 2021

Yum! This Summer (and actually, through most of this pandemic), I've been doing quite a bit of outdoor cooking. Aside from using our "go-to" Cuisinart outdoor products, I've more recently been trying to master the art of smoking food with a charcoal grill (a Father's day gift from my wife). As I learn how to moderate/maintain the temperature and use the appropriate…

The importance of “the visit”​
The importance of “the visit”​
August 16, 2021

An empty college campus (not one we went on) Over the Summer, my wife and I have spent quite a bit of time touring colleges with our daughter, Julia. After honing her list, based on a set of key criteria, she identified the ones she wanted to explore more seriously with an in-person visit. And, off we went. However, in this strange…

The office advantage
The office advantage
July 26, 2021

Working from home over the last 18+ months has certainly had its benefits (they don't need to be repeated here). However, we also know that many people are putting in more hours than ever before - often to the point of mental exhaustion and burn out.  Of course, many are equating the high hours to high productivity, and view this…

Mushing Lessons
Mushing Lessons
July 7, 2021

Me on Dallas Seavey's Champion Iditarod Sled (wearing some of his gear, too.) While traveling in Alaska with my wife and kids over the last few weeks, it was virtually impossible to skip over any chance to interact with dogs. My kids (and, if I'm being completely honest, my wife and I) missed our dogs, and constantly needed some "furry-love." Fortunately,…

Thanks, Barbara!
Thanks, Barbara!
June 15, 2021

This past Sunday, as the Uber app showed my driver stopped for about 15 minutes while only 5 minutes away from my location, I wondered what the issue may be. But, knowing that her arrival represented the end of a get-together with two of my closest childhood friends, I was fine with the unexpected delay. When Barbara finally arrived, she immediately apologized and…

Like a dog without a cone
Like a dog without a cone
May 24, 2021

James and his cone Two weeks ago, our 6-month old Corgi puppy, James (or affectionately referred to by my son as "Sir James Oliver Freedman III") got neutered. It was quite a tragic experience, but one that James approached with grace and elegance. It was also a reminder that, in business and personal life, we are all faced with set-backs and…

Bar Mitzvah Lessons
Bar Mitzvah Lessons
May 4, 2021

From left: Jason Margolis, Charley Margolis and Amy Margolis A few weeks ago, I had the pleasure of attending the Bar Mitzvah of a close family friend. It was a beautiful ceremony - and extra nice to actually be present in the temple as opposed to watching via Zoom. As our friends Amy and Jason read their inspiring words of…

Speak for yourself
Speak for yourself
April 13, 2021

Recently, I had the opportunity to participate in a workshop about building more effective and accountable teams with Eric Coryell, author of Revolutionize Team Work. Of course, I feel great about my team at the agency. However, there is always room for improvement, and attending workshops like this one always helps identify new insights and ideas that cause me to re-think…

Finding Joy Amidst Adversity
Finding Joy Amidst Adversity
March 22, 2021

The Dalai Lama and Archbishop Tutu Last week, while the nation was dealing with yet another horrific act of racial violence, I was in the middle of reading "The Book of Joy" by The Dalai Lama and Archbishop Desmond Tutu. While just the thought of joy could seem ignorant and counter-intuitive in light of the current state of adversity in this…

A good hug
A good hug
March 2, 2021

Almost time to hug again... Two weeks ago, I finally felt us turn the COVID corner. It wasn't an evening out on the town, a look at the improving daily numbers, or an announcement about reduced crowd restrictions. Instead, it came in the form of a hug.    After close to one year of waves from afar, and conversations via Zoom, I was…