There’s a lot of buzz in the advertising industry about storytelling. But, not all stories are created equal. (And, let’s be honest, most brand stories are uninteresting auto-biographies.)
The stories we love and share are those with a core belief (a moral) that resonates with us. Perhaps this is why fairly tales like Pinocchio (lying makes you look bad) and Three Little Pigs (hard work pays off) have been read and passed along for so many generations. These are the types of “stories” we create for our clients to help them build stronger relationships with their audiences, wherever they may be. And we relentlessly listen, learn and continuously improve.
We encourage you to watch this heartfelt TEDx Talk from our founder, Jeff Freedman, about the moral of the story — and download the Seven Criteria for a Brand Moral. You may also enjoy some of the stories we’ve created for clients based on their morals. And, of course, if you need some help with your story, give us a call.
To learn more about how we can help discover your brand moral and build stronger relationships with your audiences, send us a message or give us a call 617-450-0000.