The stories we love and share are those with a core belief (a moral) that resonates with us. Perhaps this is why fairy tales like Pinocchio (lying makes you look bad) and Three Little Pigs (hard work pays off) have been read and passed along for so many generations. These are the types of “stories” we create for our clients to help them build stronger relationships with their audiences, wherever they may be. And we relentlessly listen, learn and continuously improve.
We encourage you to watch this heartfelt TEDx Talk from our founder, Jeff Freedman, about the moral of the story – and download the Seven Criteria for a Brand Moral.
If you need some help discovering the moral of your brand and building stronger relationships with your audiences, send us a message or give us a call at 617-450-0000.