Storytellers for Confident Brands™
Moral of the story
Session
Discover the heart and soul of your brand
Relationships are the lifeblood of brands. And building them requires a connection that is grounded in something deeper than what you do and how you do it. The moral of a brand’s story is the core belief that guides it to do what it does, and is shared with its audiences. Ultimately, it is the heart and soul of brand. Once you discover it, your brand can be true to who it is, and relationships can flourish.
In this interactive session, designed specifically for non-profits, start-ups and small businesses, we will dig deep into the heart of your brand and discover the moral of your story together.
Watch this TEDx Talk from our CEO, Jeff Freedman
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“In one session, you accomplished what we were unable to achieve in one year. Amazing!”
– CEO, Pharmaceutical Consulting Organization
“It’s been the start of everything great that’s been happening for us – our growth and the way people know about us, care about us and believe in our impact”
– Executive Director, Non-Profit
“[Finding the moral] was really powerful in terms of how we talk about the business – in a simple but powerful way. It helped us be really mindful of what we stand for.”
– VP Marketing, Fortune 500 Company
“We almost never agree on aything. Yet, we walked away rallying around something we all deeply believe in. Incredible!”
– CEO, Technology Company