The Moral

When you connect the dots you can see the bigger picture.

GE Ultrasonic Technology

BHGE wanted to promote their PanaFlow ultrasonic flow meter—the kind of product that, once people see what it can do, they’re sold. But we had to get people to see what it can do. And when “people” means busy engineers and plant managers who are constantly inundated with case study videos that all look and sound the same, that alone can be a challenge. We took a unique approach to help our audience see the bigger picture. And guess what: it worked.