A festive P.S.A from Small Army
The Moral

Life’s greatest privilege is taking care of those around us.

Boston Medical Center

Let’s face it: parenting isn’t easy. There’s no guide….or is there? Boston Medical Center asked us to demonstrate, to busy parents, how their world-class pediatrics team are there to support them—every step of the way. To do so, we developed a social-first approach, designed to deliver the right content at the right time to our busy audience. It helped parents take better care of their children and helped BMC take better care of the community.

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