Caskata already had a niche following that loved them for their tableware. But to sustain growth, they needed a larger audience to love them for their brand. That’s where we came in.

We gave Caskata a personality — one you’d want at every dinner party. And made sure it pervaded every detail, from a new logo and color palette to the abandoned cart email. Soon Caskata evolved from a product-driven brand into a lifestyle brand that would remain with consumers even after they cleared the table.