Dedham Savings needed help winning over younger bankers. You know, app-loving digital natives who still value really great customer service.
Without alienating a broad range of customers and while staying true to the core of who they are, we gave their brand a fresh new look and feel and even dabbled in channels where community banks don’t usually dabble. And as it turns out, you can win ‘em all.
‘Open Account’ clicks on-site year-over-year
among a diverse range of consumers
above industry benchmark on TikTok ads targeting young bankers