There are plenty of places to go for news and entertainment these days. Too many, in fact. But what if there were go-to destination you can trust, curated based on what’s important to you?

With a fresh new campaign, we highlighted GBH as the brand that embraces “what matters to you.” It featured simple, approachable headlines and a visual style that showed GBH programming through the lens of our viewers. And we got in front of a new, expansive audience thanks to a comprehensive media plan.

All told, we demonstrated that what also matters is the GBH brand itself.