Fitness Awakens Our Passion for Life.


How do you create excitement for a rewards program designed for fitness trainers? You celebrate their commitment to helping others awaken their passion for life. FUEL THE FIRE is an ongoing series filmed for Reebok that showcases the worlds leading fitness professionals. These films are designed to inspire other trainers to sign up with Reebok’s digital global fitness training program. Each film is custom tailored to visually reflect the personality of the trainer.