Wentworth Institute of Technology (WIT) prepares students to excel in the current and constantly evolving industry of technology and engineering with its hands-on learning approach. But while the university’s focus is on the future, its brand image was stuck in the past.

In an increasingly competitive higher education market, we redefined WIT as the University of Now. As we brought the brand up to speed with the 21st century and beyond, we developed an omnichannel engagement strategy to reach students and parents at multiple touch points throughout their college search journey.