An education designed for the future. But what about its brand?

Wentworth Institute of Technology (WIT) prepares students to excel in the current and constantly evolving industry of technology and engineering with its hands-on learning approach. But while the university’s focus is on the future, its brand image was stuck in the past.

In an increasingly competitive higher education market, we redefined WIT as the University of Now. As we brought the brand up to speed with the 21st century and beyond, we developed an omnichannel engagement strategy to reach students and parents at multiple touch points throughout their college search journey.

+54% traffic

driven to site, with 50% less budget

+110K sessions

to landing pages, a 92% YoY improvement (55K sessions in FY2020), resulting in 6,080 trackable engagements on-site. 

+1K ‘Apply Now’

clicks, with 285 separate inquiries for Admissions materials

Out of Home



Collateral: Viewbook



Contact Us

Have a question you’d like to ask?
Send us a message.

SMALL ARMY, 300 Massachusetts Avenue, 2nd Floor, Boston, MA 02115
  • Contact Us

    Let's Connect