Let our
powers combine.

The Planeteers combined earth, fire, wind, water and heart to summon Captain Planet. Our team combines talent, passion, empathy, inspiration and, perhaps most importantly, heart, to summon relationships for brands. Our skilled marketing strategists, creative geniuses, media gurus, digital experts, project managers and others collaborate to help brands achieve greatness. So before you go down an early 90’s cartoon nostalgia hole, meet the people who make up our team below.

  • People Icons

Jeff FreedmanFounder & CEO

Jeff Freedman

Jeff entered the world of advertising in 1990, helping clients like Lotus Development Corporation and Hyatt Hotels best spend their multimillion dollar media budgets. In the flood of media, audience and market data that came with those decisions, Jeff recognized opportunities for change. In 1996, he started the interactive division of Boston-based agency CGN to help national brands leverage this ‘new thing called The Web’ as a marketing channel. In 2002, with the support of his loving wife, he and Mike Connell started Small Army to take the lead in a transforming advertising industry. In 2007, following the birth of his two beautiful children (Josh and Julia), and the tragic loss of his business partner to cancer, new life perspectives caused him to start Small Army for a Cause (a 501c3) as a way to give back. Today, Jeff continues to provide perspective and insight to lead Small Army, its clients, his family and the community through never-ending change.

Allison ReillyEVP, Relationship Management and Strategy

Allison Reilly

Small agencies, medium agencies, big agencies—Allison Reilly has been there. Project management, relationship cultivation, new business development, advertising research, marketing development, copywriting—Allison is known for wearing many hats.

For Allison, her life story is about three ingredients: Change. Challenge. Growth. She is never comfortable when life gets too easy. Whatever you throw at her, she’ll find a way to figure it out, give it her all, and keep a focused attitude. Her career began working on clients such as John Hancock, AT&T, and Dana-Farber Cancer Institute. Later, she was a partner in an advertising business fostering accounts such as the Anti-Defamation League and the Boston Convention Exhibition and Convention Center. Throughout her career, she has found that no matter what the client or industry, she is happiest when she is learning and being challenged – an attitude that is integral in helping carve out the most effective strategies and messaging for some of Small Army’s most notable accounts, such as GE.

With many Tuckerman’s Ravine ski trips, hikes up several of the 4,000+ foot mountains in New England, two Boston Marathons under her belt (one while pregnant), a long marriage to her college sweetheart, and four kids, Allison knows how to make sure her story stays interesting.

Chris EdwardsExecutive Creative Director

Chris Edwards

Chris grew up in Wayland, MA and was voted Most Likely to Get an Ulcer by his high school classmates. He went on to attend Colgate University, where he majored in psychology and minored in keg stands. Naturally, he ended up working in advertising.

Throughout his award-winning career, he’s developed breakthrough work for all sorts of clients. He was the first to turn YouTube content into a TV spot with two guys rapping about McNuggets and is responsible for the earworm, Gimme back that Filet-O-Fish, gimme that fiiiiish (Please don’t hold that one against him). He was also part of the creative team on the anti-Big Tobacco movement Truth, which was recently ranked one of the Top 15 Ad Campaigns of the 21st Century.

Chris currently lives in Boston’s South End, where he has successfully avoided getting ticketed or towed for nine years straight. He believes in the healing powers of yacht rock, that nothing beats a supermarket birthday cake (gold with white buttercream frosting) and that Downton Abbey episodes work just as well as Ambien.

He has yet to develop an ulcer.

Ashley BlaisVP | Partner, Media & Engagement Strategy

Ashley Blais

Ashley is our VP, of Media & Engagement Strategy. Ashley loves hats. She also loves media buying and planning. And website design. And running. And her dog. But mostly hats. She wears hats on her head, and sometimes even her hats wear hats. Hatters gonna hat.

Meghan DriscollVP | Partner, Production

Meghan Driscoll

This is Meghan. This is Meghan. She likes dogs. She likes dogs. And parrots. And parrots.

Meghan is really good at managing production. Production. And also at running marathons. Marathons. We like Meghan. We like Meghan. And apparently so do parrots. Parrots.

Martha EchanAdministrative Coordinator

Martha Echan

Martha Echan (pronounced EEE-SHahhn, ’cause no one gets it right the first time) is from a little town in upstate New York.

She enjoys going to the Cape, reading, binge watching Netflix, being outdoors, rabbits and Bunny Yoga (but only the bunny part.) You can learn more about her and her bunnies when her Discovery Channel series, Hare Metal airs in late 2018. Hare Metal is a docudrama about her trained rabbits, whom perform daredevil acts to heavy metal music. Tour dates are coming soon.

Isabel FriedmanRelationship Manager

Isabel Friedman

Isabel grew up just outside of Portland, Maine, and decided to stick around Vacationland for college. While she thought she was destined to be a teacher, it was during her time at Colby College that she discovered the world of marketing and never turned back! She started her career at a small agency in Portland learning the ins and outs of client and business strategy for a broad range of industries, from nonprofits and education to liquor and financial institutions.

Despite loving her work, Maine was feeling a bit too small so she made the trek down I95 to move to Boston in 2019. Since then, she has worked with brands like Burger King, Cigna, and Century 21 before joining the Small Army team. When not managing relationships she takes advantage of Boston’s walkability and is on a mission to find the best bagel in the city.

Bianca GarciaPartner, Global Digital Media

Bianca Garcia


If you know media, you know Bianca. But do you know all this????? Probably not! Well, buckle your digital seatbelts. We’ve got the inside scoop for you.

  1. Bianca leads our Paid Media Department
  2. She’s responsible for media strategy, planning and buying, and partner relationships
  3. She’s worked at some pretty big agencies on some pretty big brands
  4. She likes lists
  5. She grew up in the Philippines and co-founded BOSFilipinos
  6. She knows sign language
  7. She’s a food blogger and influencer
  8. She was once a cast member on a Canadian TV show
  9. She’s always thinking about dessert and bakes us delicious treats
  10. We have no idea how she does it all.
  11. Liked what you read?


Like and subscribe for more fun stories like this, and a TON of spam!!!!!!

Eric 'Gordo' GorodetskySenior Copywriter

Eric 'Gordo' Gorodetsky
BOSTON (AP) – Advertising guru Eric “Gordo” Gorodetsky passed away early this morning of hypothermia. Gordo, a Senior Copywriter, was attempting to cryogenically freeze himself. His wife discovered him in a bathtub full of ice cubes. The bathtub did not respond to requests for comment.
Gordo joined Small Army after a long stint at Boston-based Sherman, O’Callahan, Baxter, Bennett, Price, Cooper, Green, Shannon, Gannon, Brandon, Hamlin, Freeman, Bryant, Dunn, Fincher, Hernandez, Davis, Davis, Davis, Davis, D’Mello and Stein Creative.
The writer was born in Washington, D.C. and moved at age 10 months to a small town in Florida, where he developed his contempt for the mundane and expected. Authorities have reopened the decades-long cold case of how a then 10-month-old was able to rent a car and travel nearly 1,000 miles without needing to stop and ask for directions.
Perhaps his most famous campaign, a partnership between Unilever and Peace One Day, involved sending Kendall Jenner into deep space and leaving her there. Jenner’s satellite image in space became a popular t-shirt among internet users, eventually inspiring the now ubiquitous “Space Face” meme.
A few hours before his passing, Gordo posted 37 videos of shaky concert footage to his Instagram Story. The account has since been deactivated for violating the app’s terms and conditions regarding videos nobody cares to see.
The temperature of the ice cubes has not yet been identified.

Brianna LonerganVP | Partner, Relationships and Strategy

Brianna Lonergan

Work hard. Work harder, dammit. (That’s how the saying goes, right?) Organized chaos, endless cups of black coffee, and constant multitasking define Bri’s ideal ten-hour workday. With a little more PowerPoint involved than Mad Men lets on, the world of advertising suits her character perfectly, and Small Army’s dedication to unique storytelling and collaborative relationships parallels her own.

Bri has worked with a range of Clients in the industrial technology, healthcare, education, luxury real estate, and software industries to name a few—supporting brand strategy development, simplified messaging, and integrated campaigns. Her passion for discovery in all aspects of life is translated both in her work and personal interests—like traveling, live music, good beer and old-time hockey.

With a positive attitude and a little Irish wit, she’s always up for taking on a challenge. Bri is confident that the best chapters of her own story have yet to be written, but she’s certainly happy with the intro.

Mari MasonAssociate Relationship Manager

Mari Mason

Mari was born and raised in the greater Boston area, and when it came to deciding where to go to school, she wanted something different and exciting.

So, of course, she ended up in a sleepy town in central Ohio to continue her education. Post-graduation, she moved back to her roots and kick-started her career at Small Army as an intern and then was promoted to Associate Relationship Manager.

Outside of work, you can find Mari on the ski/hiking trails of New England and in the kitchen, ignoring recipes and making up her own as she pleases. *Warning* Since Mari is a night owl, do not talk to her unless she has had her morning latte.

Jordan MuddAssistant Video Editor

Jordan Mudd

Jordan isn’t sure how he got here. One day he was happily journaling, reading sci-fi, and strumming his guitar on the banks of the Charles River, and the next day he woke up in a small, dark, windowless room, filled only with a standing desk, a 27-inch iMac blasting a Lofi JazzHop playlist, and a brief for an animated banner ad due by the end of the day. Upon exporting the completed video, the door behind him unlocked and he emerged to find himself in the Small Army office. Once he discovered the cookies in the pantry and just how comfortable the downstairs couch is, he decided to stick around. Since then, he has continued to flex his Premiere and After Effects prowess, and enjoys getting out of the edit suite when he can by taking stretch, walk, dance, and nap breaks.

Shannon NeffAssociate Art Director

Shannon Neff

Shannon was born and raised in Wilmington, Delaware (Yes, it’s a state. The very first one actually). She escaped the suburbs and attended Boston University, where she graduated with a BFA in Graphic Design and Advertising. She loves the beach and warm weather but has decided to give up her collection of 47 bathing suits to move back to Boston to work full-time as an Art Director at Small Army.

Shannon’s lifelong dream was to be the one less lonely girl at Justin Bieber’s concert. Unfortunately, he is now married, and this dream will never be a reality. Besides being a Belieber, Shannon enjoys traveling, trying new restaurants, skiing, surfing, and thrift shopping. She even dabbled in synchronized swimming during her time at BU. Her newest hobby is flipping furniture, because she aspires to be Joanna Gains, but can’t afford houses. She loves everything bagels and espresso chip ice cream just as much as she hates baked beans and scoop-shaped tortilla chips.

Mario PizzeriSenior Search Specialist

Mario Pizzeri

Mario attended Assumption University in Worcester, MA, close to his hometown of Shrewsbury. After graduation, he moved to West Palm Beach with a couple of friends and began his career in marketing. After spending some time in the sunshine state, he ventured back north and began working on the agency side of things. Mario has worked on a range of clients in the education, technology, healthcare, finance, sports, and real estate industries.

When not at work, Mario can be found on the golf course playing Bruce Springsteen or Avicii over the JBL. He is also a certified nutrition coach and also has his own garden.

Lindsey RosenblattAssociate Copywriter

Lindsey Rosenblatt

Originally from Los Angeles, Lindsey Rosenblatt ditched her part-time mermaid lifestyle to experience seasons and eat lobstah rolls. She fell in love with Boston (and advertising) during her time at Boston University and is beginning her career in copywriting at Small Army. When she’s not writing and sipping overpriced iced coffee, you can find Lindsey gawking over the latest restaurants in Boston, baking chocolate chip cookies, skiing the slopes in Colorado, or re-watching New Girl.

Katie RyanRelationship Manager

Katie Ryan

Despite spending the first 21 years of her life in Maine, Katie has been camping just one time (when she had to as a mandatory part of Colby College’s orientation) and hasn’t skied in 10 years. However, she did take away a penchant for drinking iced coffee year round (is there any other way?) and a high standard for lobster rolls. While in Maine, Katie interned for a small agency in Portland that sparked her interest in marketing.

After college, Katie headed to Boston to continue drinking iced coffee in below freezing temps. After three years working in the arts, she found her way back to advertising and joined the Small Army Team as an Associate Relationship Manager (and was promoted soon after). In her free time, Katie can be found running on the esplanade, watching true crime documentaries, or taking on short-lived craft projects that never get finished.

Magic "Matty" SassoSenior Art Director


A master of storytelling and digital illusion, Matt is a Class S Digital Conjurer, ranking in the top ten of the Adobe World rankings. Publishing online, embedded video, text animation in after effects, child’s play to a man of his caliber. There are tales he accidentally created Adobe XD while working a late night on a freelance project. The conjuror code dictates such programs must be handed over to the Adobe community, and Matt kept true to this tradition, for dishonoring the code is a immediate revocation of your Adobe license and banishment from all digital arts. His skills are many, but don’t dare call them tricks. For to say his skills fall in with the ordinary user is doing him a great disservice, even just one tale of his use of Indesign tables can cast a shadow on your entire career. Your knowledge is merely a blip in the universe of his vast, all-encompassing digital omnipresence. You can see his show weekdays at Small Army, between about 10am till 6.

Dan ShapiroVideo Producer

Dan Shapiro

Otherwise known as Danny Shap, Danny Boy, and D-shap Miscellaneous, Dan has traversed many terrains on his journey to becoming Small Army’s Video Producer. After studying Film at McGill University, he set off on a winding hike up Mt. Career-amanjaro, juking through the sub-alpine football forests of the New England Patriots (as a video editor), sauntering up the switchbacks of Staples (as a graphic designer), crossing the rushing river of Healthcare (as a video producer), and meditating for a few years on the overlook of Content Strategy Canyon. Finally, in August of 2021, he reached our doors sweaty, sore, and ready for a new challenge. When not making videos or hiking, Dan can also be found draining three-pointers at the YMCA or writing songs in his home studio.

Max SimonsRelationship Manager

Max Simons

From the town known locally as a sleepy mill community where nothing happens, with a maximum-security prison, Max grew up with an appreciation for a paradox. And with parents who couldn’t have more different jobs — a lawyer-mom and Tye-Dye artist father (yes Tye-Dye artist) — some ask how did all this juxtaposition manifest in Max? Well, he’s positively unsure.

Max is a Mass native who spent 6 years in Philadelphia and returned to Boston to have better access to good seafood (also rumored to be near his family & enjoy his beloved New England fall.) He’s worked with brands including Johnson & Johnson, Bank of America, Hood Dairy, and Gopuff. He’s always thinking about his next bagel and can be found in his free time sitting in Cape Cod traffic.

Sarah SoucySr. Media Planner

Sarah Soucy

Wishing she was actually at the “Miracle on Ice” in 1980, Sarah is one of Small Army’s biggest sports fans. From hockey to football, odds are she watched the game last night. She can even quote the entire Herb Brooks speech if you asked her to (but please don’t). On top of thriving from the thrill of a good old underdog story, Sarah also lives for the fast paced agency atmosphere and working with clients across verticals to help them solve their problems.

As Sr. Media Planner at Small Army, she brings in-depth experience from media strategy to execution. She has worked on a variety of local, regional and national campaigns incorporating channels such as TV, radio, OOH, paid social, programmatic and more. Her strategic approach has translated to successful campaigns for companies within healthcare, education, retail, manufacturing, etc.

Amy StaleyVP, Operations

Amy Staley

Amy has a very “colorful” background, but most recently she spent over 13 years as the Operations Manager for CA-based Mad Dogg Athletics, Inc. (MDA), the inventors of Spinning®. With MDA, Amy worked closely with the executive team to develop and manage global marketing efforts; hire and manage a growing staff; participate in the development and coordination of global education material; manage trademark protection and policing; and take out the trash. She even helped open offices in the Netherlands, Italy and Switzerland as the company experienced global expansion. Every day was different—an environment that she loves—as they introduced the products to new customers and emerging markets.

At Small Army, Amy keeps another fast-moving ship above water and heading in the right direction. From finance and human resources, to vendor management and information technology, Amy has her hands involved in everything that keeps the agency moving forward.

In her spare time, Amy loves spending time with her gem of a husband and two terrific kids. She keeps her sanity by running as the sun rises.

Sam SturchioIntegrated Producer

Sam Sturchio
Sam grew up in Medfield, MA and after attending Colby College in Maine came back to her roots in the Boston area. Before joining the team at Small Army, she produced photo shoots on both the brand and agency sides and frequently stepped in as a parts model in a pinch – so be on the lookout for her hands and feet across Instagram.
Outside of work, Sam enjoys browsing the pen aisle at Blick Art Materials, picking up her CSA every Tuesday, long hikes, and baking to fuel her sweet tooth. She lives for spring skiing at Sugarloaf, regardless of the conditions.

Joe TocioMedia Planner

Joe Tocio

Joe is from just outside of Boston, from the town of Billerica. He ventured to the central Mass area where he attended Worcester State University to begin his marketing education. After college, Joe began utilizing his new-found knowledge at an advertising agency specializing in the education space. He has continued to grow his client experience and has worked in a range of other industries including banking, healthcare, technology, and more.

Outside of work, you can find Joe enjoying the outdoors playing a round of golf or skiing down a mountain in New Hampshire. He is also a huge fan of the show, The Office, so be prepared to hear a reference during almost every conversation you have with him.

Emma WalshAssociate Relationship Manager

Emma Walsh

Emma grew up on the Southern coast of Maine, where, from an early age, she started her love affair with the ocean. This made her decision to go to Connecticut College, located in a small coastal town, very easy.

Thanks to a longtime obsession with the movie Goodwill Hunting, Emma decided to ship up to Boston after college. After working at a local non-profit for a year, Emma joined the Small Army team as an Associate Relationship Manager.

On most weekends, you will find Emma roaming around the Museum of Fine Arts (or any museum for that fact), skiing the icy slopes of New Hampshire, or eating pad thai while watching (yes, you guessed it) Goodwill Hunting.