Telling stories since before
storytelling was  a thing.

If our world was made of construction paper, storytelling would be the glue. Stories help us better understand our world. The good ones entertain, but the great ones stir action. As Small Army, we’ve been sharpening our storytelling skills since 2002.

In 2019, we became part of Finn Partners, one of the fastest-growing global, independent marketing and communications agencies in the world. As Small Army|Finn Partners, we continue to serve clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. But, now with 1,400 colleagues across the globe. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world.

Keep scrolling to learn more about our approach.

  • Small Business of the Year award
  • Web Awards
  • Inc 5000
  • Massachusetts Innovation & Technology Exchange
  • Effie Award

Put some heart into it

At Small Army | FINN Partners, we help companies connect with the heart and soul of their brand, which we call the moral of the story. Bigger than any tagline or campaign idea, the moral is a core truth that can’t be disputed. Why? It’s based on beliefs your company, employees, and audience all share.

Learn about the moral of the story


As they often say, there’s much more to the story. And, that’s especially true when it comes to building relationships. Below is an overview of our process and some common deliverables within each.

  • Communications Audits
  • Executive Interviews
  • Audience Research
  • Digital Listening
  • Competitive Assessments
  • Industry Analysis
  • Brand Messaging
  • Storytelling Platform
  • Brand Naming
  • Communications Strategy
  • Persona Development
  • Media Strategy
  • Content Strategy
  • Brand Identity
  • Advertising
  • Content Creation
  • Interactive Design
  • Public Relations
  • SEO and SEM
  • Video/Broadcast
Learn & Improve
  • Brand Benchmarking
  • Digital Analytics
  • Media Analytics
  • Impact Reporting
  • Competitive Media Monitoring
  • Message Optimization
  • Audience Optimization

Variety Keeps Us Sharp.

Being a specialist is great if you’re a podiatrist. But to keep our storytelling chops fresh, we like to work across a variety of industries. Below, you’ll find a few of our partners, past and present.

47 Brand
Boston Medical
Country Bank
Dassault Systems
Massachusetts Freemasons
My One Perfect Fit
Long's Fine Jewlers
TEDx Beacon Street
Wonder Bar
Swiss Bakers
Zoo New England

Small Army for a Cause

In an effort to use our storytelling skills to the max, we created a cancer-crushing, do-gooding, nonprofit organization called Small Army for a Cause.

Be Bold, Be Bald!

Our most visible efforts to-date have been through Be Bold Be Bald, an award-winning movement we created for solidarity in the battle against cancer. Formed when Small Army’s co-founder died of cancer in 2007, Be Bold Be Bald has raised nearly a million to support 50+ cancer organizations.

Non-Profit Moral Sessions

How do we best help other nonprofits? By doing what we do best. If you’re a non-profit looking for marketing guidance and support, apply for a free in-person moral development session at our Small Army headquarters. Spend a few hours with us to find your heart and soul, and see where it takes you from there.

Heck yes I’m applying