At Small Army, we help companies connect with the heart and soul of their brand, which we call the moral of the story. Bigger than any tagline or campaign idea, the moral is a core truth that can’t be disputed. Why? It’s based on beliefs your company, employees, and audience all share.
As they often say, there’s much more to the story. And, that’s especially true when it comes to building relationships. Below is an overview of our process and some common deliverables within each.
Assess
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Plan
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Engage
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Learn & Improve
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Being a specialist is great if you’re a podiatrist. But to keep our storytelling chops fresh, we like to work across a variety of industries. Below, you’ll find a few of our partners, past and present.
In an effort to use our storytelling skills to the max, we created a cancer-crushing, do-gooding, nonprofit organization called Small Army for a Cause.
Be Bold, Be Bald!Our most visible efforts to-date have been through Be Bold Be Bald, an award-winning movement we created for solidarity in the battle against cancer. Formed when Small Army’s co-founder died of cancer in 2007, Be Bold Be Bald has raised nearly a million to support 50+ cancer organizations. |
Non-Profit Moral SessionsHow do we best help other nonprofits? By doing what we do best. If you’re a non-profit looking for marketing guidance and support, apply for a free in-person moral development session at our Small Army headquarters. Spend a few hours with us to find your heart and soul, and see where it takes you from there. |